The LEGO Enterprise History

The history for the LEGO business begins in 1932 the moment Ole Kirk Christiansen, a Danish father, decided to start a business trading his real wood toys door to door in the town of Billund, Denmark. He called his start up business “Lego” — a combination of two Danish sayings, “leg godt, ” which meant “play well. ”

In 1958, you can actually founder, Godtfred Kristiansen, branded a system with respect to coupling the plastic stones that would afterward become generally known as SEGLAR “Automatic Binding Bricks. inches The invention allowed LEGO to generate more diverse and intricate toys.

From there, LEGO extended their offerings and began to cater to both boys and girls. It released a line of “Minifigures” in the mid-1970s that integrated human amounts with posable arms, and in addition marketed rings sets with regards to young girls.

An alternative expansion more than three decades ago saw the introduction of LEGO Space sets, presenting astronaut minifigures, rockets and spaceships, among other well-known themes. It happened in 1999, the LEGO Group entered the Star Battles market, launching establishes featuring the X-wing fighter and PUT Fighter.

Since the company grew, it had to increase their ability to release new products quickly and efficiently. To this end, it employed management professional Jorgen Vig Knudstorp.

This individual helped the company cut down on inventory and reduce creation time. He encouraged this company to build relations with main toy firms, including Goal, Wal-Mart and Toys ‘R’ Us.

This individual also created LEGO Recommendations, an online community where supporters could furnish plans for new Lego sets they will wanted to discover produced. This allowed SEGLAR to test the appeal of new thoughts and gain feedback just before committing to them.

Leave a Comment